Category
Retail & Fashion
SCHMACK Services
CRM & Loyalty Strategy, Operations & Execution, Creative & Design
Aurezzi, a pioneer in merging beauty and functionality in oral care, faced the challenges of setting up a strong CRM infrastructure and generating excitement for their product launch. We integrated a CRM platform connected to their eCommerce environment and crafted a strategic product launch plan, building a community and standing by the customers all along their lifecycle.
Karat Gold
Full CRM Rollout
AUREZZI prepared for the launch of their revolutionising oral care products. They were in the need of connecting their eCommerce platform to a CRM tool, to build customer journeys and interact with them at each step. Before the official launch of the online shop, they wanted to to tease their products to their customers and build a community.
We supported AUREZZI with:
The integration of eCommerce data from to their CRM platform
Creation and launch of campaigns and flows focused on community building; product launches, contests, subscription confirmations, pre-orders etc.
Building of fundamental lifecycle journeys that answer the customers' needs at the right time: welcome, cross-sell, post-purchase flow etc.
Our branded template championed AUREZZI's strong visual identity and led to:
An email base that continues to show regular growth
Industry leading email engagement levels
Sales across 11 markets in 4 continents
Together, we optimised AUREZZI's operations and set the stage for transformative growth in the oral care industry.
We speak Customer Experience
as well as English, French, Swedish, Spanish