Category
Logistics / Transport Infrastructure
SCHMACK Services
CRM & Loyalty Strategy, MarTech, Operations & Execution, Creative & Design
This case study shows how MTRX, now part of the VR Group, reignited customer loyalty and boosted conversions through a bold email rebrand powered by SCHMACK.
Redesigned Flows
Increase in Conversion
Following their acquisition, MTRX needed to bring the new VR brand to life across all their customer messages, especially their emails. The big goal was to make this switch smooth for their current customers, attract a wider audience, keep loyalty, and get more conversions through better communication.
VR partnered with SCHMACK to successfully execute their rebranding strategy via email marketing.
SCHMACK rolled out fresh email templates with the new VR branding and also built a design library to keep all future emails consistent. To make sure customers had a great experience, SCHMACK mapped out all the live email journeys and improved them to keep current customers happy and bring new ones on board. Plus, SCHMACK designed special loyalty journeys that showed off the VR brand at every step for different customer levels.
The rebranded emails were a big win, with some impressive results. A 38.6% jump in click rate, hitting 5.7% and attributed conversions increased by 62.3%. This successful rebranding through email not only improved how loyal and engaged customers were but also led to more conversions and better email delivery for the VR brand.
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